Super Bowl Ad Review: Better Than Average

At long last! I have caught up on the Super Bowl Ads. And, after going over them, there are a few that stood out, either they worked for me, they failed for me, or they left me going… “what?!” And of course, being a Business Major, I LOVE commercials, I LOVE Super Bowl Sunday, oh sure… there’s a big game on, but!!! There are also commercials! (Prof. Bryant, aren’t you proud)

Cutting through all the CBS Promos and the movie trailers, when you get to the ones that were really creative, these stood out over a lot of the rest, maybe not for the best reasons, but stood out. These are a list of the ones I feel didn’t quite fail, but where damn near close, but also not close enough to success:



Ahhh didn’t know that your kid’s toys could have their own acid trip adventures did ya! I like the concept that the Kia is like a toy for grownups, and it’s so awesome, even kid toys want to grow up to drive one.

Then of course, you have the beautiful irony of a robot DOING the robot on the dance floor. And, like any party like montage, the gang MUST end up in Vegas which just goes to show you how much fun you and a group of friends can have on an adventure.
I’ll admit it, this commercial made that Kia look like a lot of fun, but… it also made the Kia marketing department look like they are on some drug. MAYBE! They took my advice I gave to the Bud Light astronomers and they tried some of the Green Fairy, unfortunately, it made them hallucinate. I don’t know… this is very very close to a successful add for me, but just something in me can’t quite fully admit to it, not sure why, but I do enjoy watching it. Props Kia… props.

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Really? People would jump through hoops for your product?

Well, I’m sure every brand name would sure like to think so. I like the creativity, and the optimism of the product to have the balls to say that people are so addicted to their product, and is so good, that they would leap out of the air and summersault their way through a ring of fire… but… at the same time, you can look at it that the product compares its customers to trick animals whose purpose is to consume for the shear amusement of the company. Now, in a lot of ways that’s true of many companies, but I don’t know if you necessarily have to be so honest about it.

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To quote Dustin Hoffman’s portrayal of Capt. J. Hook:

“Bad form Jack… bad form”

This from a marketing department that I look up to and have a lot of respect for. Jack, last superbowl I (nearly… not really) wept for you when you where hit by that bus! You should be much more careful with yourself, you might really get hurt one of these days… YOU HAVE A FAMILY and funny commercials to make. This year… just didn’t quite cut it for me Jack, sorry. But, I still like you, I might not be able to eat your food after all this weight loss when I go home, but I still like ya.

I did like the concept that, he makes this announcement of new things, and then takes a leap into the un-known, the leap might have failed, but it did tie in well with his speech, so, points for that.

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Huh… I kinda want to say I like it… but WHY? It doesn’t fully make sense why chickens are playing pool. More importantly… WHY is this guy ruining it for humans everywhere?! He should be tared and feathered for giving secrets to the enemy.

What a shmuck.

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There is one reason, and one reason alone for why I love this commercial.

And if any of you have to ask… well… you just don’t know me well enough…

MIDGETS!

I love the usage of PECK (that’s the name of the Midget version of KISS – get it? A peck is a little kiss)

Aside from that though… not being a KISS or Dr. Pepper fan, didn’t do much for me besides that.

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Ok… nice song… I’ll give you that. And, good way of implementing most of the elements of manhood.

But there is NO way I’m using Dove for men. Unless someone gave it to me for free (or that special someone made me).

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Seriously?

Dudes… Come on…

I liked the creativity of the story line, it was cute in parts and funny in others… but you’re telling me a guy like that is going to have that much trouble with cars, even though he probably put together a working model of the combustion engine in like the 3rd grade…

I don’t think so… not happening for me.



2010 Super Bowl, this is the middle of the road… the ones that almost but didn’t quite work, or just left me thinking. Next we’ll take a look at what I thought was the cream of the crop who rose up to the challenge of their rivals.